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About us

Second City Customs was established in 2002.

Owner, Ian Cushing set up the business as a result of decades of owning, riding and restoring a variety of makes and models of bike.

In 2002, His passion for motorcycles led to the purchase of a Harley Davidson Fat Boy, which although a great bike was lacking in many areas. Frustrated by the lack of technical support and knowledge available from franchised main dealers, Ian decided he could do better himself and set up Second City Customs alongside his car audio business Ultimate Audio, which he had run since 1992.

Second City Customs has continued to grow and in 2005 relocated to a 7500 sq foot premises where it remains to this day.

2010 installed the latest MOT testing equipment

2013 installed full rolling road system to allow engine tuning, ECU remapping and diagnostic services of engine and electrical running issues.

2015 became a main agent for Royal Enfield motorcycles. Royal Enfield originally began manufacturing motorcycles in 1901 in a factory just 7 miles away from Second City Customs in Redditch. Their classic style mix of cafe racers and retro-styled bikes make a great addition to the services we offer.

If you are into motorcycles, Custom bikes, choppers, bobbers, Harley Davidson or Royal Enfield bikes then Second City Customs is the place to visit

The company owners and staff all have a passion for motorcycles and own, ride and work on bikes as a lifestyle choice. Due to our genuine interest in bikes we strive to give customers the highest level of service possible and access to the best products available.

Open 6 days each week, customers and enthusiasts are always welcome to call into the showroom to discuss any requirements they may have.